AUDI AG: new record year with over 1.74 million deliveries in 2014
- Worldwide sales increase by 10.5 percent
- Audi CEO Rupert Stadler: "Successful year 2014 is evidence of our brand strength"
- Sales chief Luca de Meo: "In the United States, Audi is growing at almost three times the rate of the market"
- New all-time high in Europe and extended leadership in Chinese premium market
In 2014, AUDI AG clearly exceeded its goal of 1.7 million deliveries: By year-end, the company handed over around 1,741,100 cars to customers, 10.5 percent more than in 2013. The company was thus once again able to accelerate its growth pace and achieved with around 165,600 additional customers the second-highest volume increase in its history. The coveted SUV models* (+15.8%) and the A3 family* available worldwide for the first time in 2014 (+53.2%) contributed primarily to the strong sales total. In December, Audi continued to post double-digit growth and concluded the year with sales up 14.7 percent to around 150,000 units for the month.
"2014 is impressive evidence of the Audi brand's strength," says Rupert Stadler, Chairman of the Board of Management of AUDI AG. "We accomplished a very successful record year even before the second stage of our model initiative. Meanwhile, conditions in many markets continue to be challenging."
Sales chief Luca de Meo emphasizes the ongoing globalization of AUDI AG's business as an important success factor: "Last year, we advanced in all regions around the world and gained market share. We increased our lead in the Chinese premium segment and concluded the year in Europe significantly above the pre‑crisis level of 2007. On the U.S. market, Audi is growing at almost three times the rate of total automotive sales." Overall, Audi achieved new all‑time highs in 50 countries in 2014. Globally, the company's deliveries increased by more than 100,000 units for the fifth year in a row. Compared to sales of 949,729 units in 2009, almost 800,000 more customers chose the brand with the four rings last year.
In the United States, deliveries more than doubled in the same period of time, from 82,716 automobiles in 2009 to 182,011. In 2014, the brand with the four rings achieved an increase of 15.2 percent in the United States. With 19,238 deliveries, December was the strongest sales month ever for Audi of America, and the 48th record in a row - as in 2011, 2012 and 2013, Audi again succeeded in beating the respective prior‑year volume each month in 2014. The Q5* played a significant role in this, rising to become the best‑selling Audi model in the United States for the first time with 42,420 units (+5.1%). The full‑size SUV Q7* also made significant progress in its ninth year of sales, increasing 15.9 percent. In the compact segment, the Q3* extended Audi's SUV portfolio on the U.S. market in fall; moreover, the A3 Sedan* celebrated its successful premiere at American dealerships in spring. Canada (+19.5%) and Mexico (+10.5%) also contributed to Audi's successful year in North America with double‑digit growth. Despite difficult market conditions in several countries, sales in South America also increased considerably for AUDI AG, above all in Brazil (+89.9% to 12,350 cars). Demand in that country grew faster than expected, resulting in dealerships running low on cars at the end of the year.